Wouldn't it Be Easier to Lead the Horse Back Up the Mountain?

When marketing online, some people just work reallyHey I have the best product, check it out, make a
hard trying to promote their business or product, andfortune, retire in 10 years, all you need is to fill a bazillion
wonder why, after months or years go by, they havespots in a matrix, and your rich simply by spending a
not amassed a fortune as they thought they shouldsmall investment of $5 dollars to get started, really
have. I recently went to a equine exposition, sat in on adoes not work to build a business, anywhere.
horse rescue discussion and listened to a firstTo become successful, you have to build a presence,
responder speak of one of her rescues that may fitbranding yourself to attract people to look at what you
what most marketers should not do.are involved in, and promoting. With all of the
She began by telling of a mishap a rider had, stumblingcompetition everywhere on and off the internet, and all
over the edge of a ravine, to the bottom of a small,of the opportunities available to participate in, you have
but rather steep climb. Luckily the horse and riderto STAND OUT! You have to focus on the obvious
made it to the bottom unscathed, and 911 was notifiedsolutions and learning the systems to propel your
and several fire and rescue trucks, law enforcement,personal success, so that you may lead those that
horse rescue and several spectator arrived to watchfollow, who are less experienced and do not see the
the horse be brought back up the ravine.same paths to success. You have to map out the
For hours, their was discussion after discussion, ideasimplest paths to accomplish the goal of financial
after idea passed around the group of firstprosperity for yourself, and help others that wish to
responders, trying to develop the best way to retrievesucceed as well. You have to find a successful
the stricken animal from its predicament. Manyeducation and marketing platform that will provide you
professionally trained career rescue personnel sharedthe skill set to become a successful entrepreneur in
their best plan A, then Plan B. Additional crane trucksthe shortest and most efficient time frame as possible
were summoned to the scene, and more men. Anwith the least amount of pittfalls. You have to develop
elaborate plan was underway several hours after thea mindset of success and be able to commit to your
fall to bring the horse back to the top of the ravine. Asplan of action with the least amount of resistance and
they prepared their equipment and everyone took theirwith the greatest ease possible.
positions, a little girl approached the lead responder andDo not mistake this, there will be obstacles along the
asked if she may help. The chief looked down at her,way, but why not find the least path of resistance to
much to busy at this point to bother with an eight yearbegin. The little girl made an observation in that equine
old, but did not wish to upset her, so he asked, "rescue, that eluded all of the first responders but had
Sweetheart, we have all these trained, experiencedthey actually taken the time to observe, to analyze, to
fireman, crane operators, medics, and horse rescueinvestigate, they would have seen the obvious solution
people. How could you possibly help?"that was the easiest to achieve the successful rescue
"Sir, wouldn't be easier just to lead the horse back upof the horse, and implement it with little resistance and
the access road to the top of the mountain?" Shea minimal of obstacles along the way.
repliedYou have to do the same when investigating any
Sometimes the obvious route to the top of any onlinebusiness opportunity or system that you may become
business endeavor, eludes even the most savvy andinvolved with to create the easiest path to the top of
professional of marketer or business leader. Whenthe mountain.
blasting your business out to the world, and shouting,