| Do you know how Social Media and the Natural | | | | bring. |
| Horsemanship movement are alike? If you are into | | | | Now here is the exciting part (for me anyway), Social |
| horses like I am you may figure out the answer right | | | | Media Marketing is built on the exact same principles |
| away but for those of you who only admire horses | | | | as Natural Horsemanship. It is built on developing |
| from a distance let me explain? All horses are prey | | | | relationships and on the willing cooperation between |
| animals (because their defense mechanism is to flee | | | | different people, often from very different |
| from danger as opposed to staying and fighting) and all | | | | backgrounds or cultures. It is exciting to watch! It |
| humans are the opposite. Humans are predators | | | | started out very small (like natural horsemanship) 10-15 |
| because their natural reaction in the face of danger is | | | | years ago with blogging and has slowly spread across |
| to fight plus they eat prey animals. | | | | the online world until many major companies are now |
| I am just talking about the basic nature of the beast | | | | realizing the incredible value there is in connecting with |
| here. Horses look large and powerful but are actually | | | | their prospects. |
| very easily intimated. Because of that, fear and | | | | The face of marketing has been changed forever |
| intimidation has been the accepted method for getting | | | | because the consumer is now the one who is in |
| them to do what we wanted since they were first | | | | control. Hype and interruption based marketing no |
| tamed thousands of years ago. | | | | longer works for the majority of people. Your |
| About 20 years ago some visionary horseman began | | | | prospects decide who provides the most valuable and |
| to experiment and teach ways of interacting with | | | | relevant content. They choose whose marketing |
| horses based on developing a relationship. They first | | | | message they want to listen to. The rules are different |
| build rapport with horses before demanding obedience | | | | now and to succeed businesses must give before |
| and the results were amazing! In this partnership there | | | | they can take. The people who are the most |
| still needed to be a leader but since horses are natural | | | | successful online are the ones who give away the |
| followers it usually makes perfect sense to both | | | | most for free. |
| parties that the leader would be the human. The | | | | This is all about humans learning to turn off their |
| difference in this training method is that the horses are | | | | predatory tendencies and beginning to act like partners. |
| allowed to become willing participants. | | | | Now isn't that a novel concept? To actually collaborate |
| Slowly but surely people in all disciplines of the horse | | | | with other people even your competitors in some |
| world are coming to realize the tremendous | | | | cases. This is exciting to me because in this situation |
| advantage there is to developing a partnership with | | | | excellence naturally rises to the top. |
| horses. They are beginning realizing how much more | | | | If you are passionate about your products and |
| they can accomplish with a willing participant as | | | | services and you truly want to help other people then |
| opposed to an unwilling slave. Of course there are | | | | it should excite you too! In today's business climate |
| some people who will never change, some that will | | | | there is no better way to get your word out, to more |
| cling to their outdated methodologies because it is all | | | | people for very little money, than a comprehensive |
| they know but as time passes I think more and more | | | | Social Media Marketing plan. |
| people will discover the benefits this partnership can | | | | |