| Not everyone knows the value of the internet as a | | | | and to some extent that is true. You could probably |
| business and marketing tool, but they should. The | | | | come up with a page long article that mentions horse |
| internet has become a huge part of our lives and the | | | | feed twelve times, but would it be interesting to read |
| lives of our consumers, and like it or not, that is not | | | | or relevant to your customers? Sure, you've attracted |
| something that is going to change anytime soon. The | | | | the search engines, but if customers roll their eyes at |
| internet has become the place to do business and to | | | | your obvious attempts to snag them, they are unlikely |
| supplement the income/information available from a | | | | to explore the rest of your site. |
| brick and mortar store. Even the tiniest shop owners | | | | The solution is to outsource writing for your web site |
| are catching on to the idea of web sites and | | | | to experienced writers. A good writer should be able |
| Enewsletters, and you should be, too. | | | | to write an interesting and relevant article with up to a |
| Of course, having a web site isn't enough of a reason | | | | five percent keyword density. This means that up to |
| for people to want to buy from you. There should be | | | | five percent of the words in the article are your |
| plenty of content to keep your potential customers | | | | chosen key word. In other words, your word is used |
| entertained and informed so that the chance that they | | | | five times out of every one hundred words. That may |
| will become actual customers only rises. This includes | | | | not seem like a lot, but keep in mind that in a five |
| interesting information about your company and what | | | | percent density keyword article, this current paragraph |
| you do, information about the products, and even | | | | would have used your keyword five times, both |
| articles relevant to your target market. | | | | naturally and efficiently. |
| Selling the best baby bottle ever? Have an article or | | | | There are a few guidelines to keep in mind when you |
| three on breast pumps, first-time mothers, or getting | | | | are outsourcing. The best advice we can think of is |
| Daddy involved in feeding. Selling horse feed? Inform | | | | that if the price is incredibly low, the quality likely is, too. |
| your customers about the best methods for grooming | | | | Best to spend a little more for great work than to |
| a show horse or the best way to grow feed. Keeping | | | | settle for something your child could write. A second |
| your customer interested will ensure that they | | | | guideline deals with the density - a good SEO article |
| bookmark your site and return again, hopefully making | | | | can be done with as little as one or two percent |
| a purchase in the process. | | | | density for a single keyword. More can often mean |
| To make those articles work double-duty for you, they | | | | better, but more than five percent and it becomes |
| should be written to attract the attention of search | | | | almost impossible to include the word without sounding |
| engines to place your web site higher in the rankings. | | | | artificial. Also, the more words in your key phrase, the |
| How much more likely is it that customers will find your | | | | less dense your article should be. (A five percent |
| site if it is on the first page versus the third? The | | | | density of a five word keyword means that a full |
| answer is that most people never even look past the | | | | quarter of each paragraph is made up of your |
| first page of results. | | | | keywords, leaving little to no room for anything else.) |
| Drawing people to your web site means drawing | | | | For a good writer, you don't even need to come up |
| potential customers to your product. In the writing and | | | | with a title or theme! Hand them a few key words and |
| internet worlds, these special articles are known as | | | | ask for three articles of a certain word length |
| SEO, which is an acronym for Search Engine | | | | (400-600 words is average) and prepare to be |
| Optimized. These SEO articles are packed full of your | | | | amazed at what you get back. Not only will your |
| keywords so that search engines rank your web site | | | | business climb the search engine ranks, it will also |
| as extremely relevant. | | | | boom with interested new business. |
| You might think that anyone can write an SEO article, | | | | |