My Little Pony Toys - The History

In 2008 My Little Pony toys celebrated 25 wonderfulcarry-case that opened out into a parlour to groom
years of whimsicality and celebrity status. Conceivedyour little pony. It came with a comb, ribbons, hats, a
and made by Hasbro, My Little Pony toys havebridle, a saddle and nametags to display under a pony
brought magical fun to millions of little girls worldwideplaced on the centre stage. It also came with a tabby
over several decades, and they are still around todaycat and a pink basket that could be strapped to the
bringing enjoyment to kids and adult collectors alike.pony's back.
These rainbow coloured, cute little pony toys have aMy Little Pony toys then changed in appearance over
long and varied history but the ponies' intrinsictime, although they retained their pastel coloured bodies
characters remain the same - whimsical andwith a different colour mane and tail, and individual
wonderful, just as Hasbro intended and portrayed withsymbols on their flanks. Following the original Earth
some very powerful marketing strategies.ponies came Unicorns and Pegasus ponies, and baby
Most little girls dream of owning a pony and My Littleponies became available in all three models - Earth,
Pony toys go some way to making that dream comeUnicorn and Pegasus forms. The early babies were
true. Especially for little girls born in the 1970's, growingsimilar to their "mothers" but smaller and in slightly
up in the 80's, as My Little Pony toys inspired prettysoftened colours. Later babies were given more
much a whole generation. Those same little girlsdistinctive identities of their own.
around the time of the first ponies are now adults whoIn 1997 (1999 in the US and globally in 2003) the My
still love their Little Pony toys, which have becomeLittle Pony brand was re-launched by Hasbro, and
very collectable.enjoyed a huge revival in popularity (although for many
Of course My Little Pony toys continued to be hugelythey had never really gone away as My Little Pony
popular after this first generation of children grew uptoys were lasting icons representing childhood dreams).
but their shapes and designs changed, and copycatThese second generation ponies were created in
products came onto the market to compete withcompletely new poses. They were smaller and
them. Before any such competition, when they wereslimmer than the original first generation of ponies, with
first introduced in 1983, My Little Pony toys became solonger legs, jewel eyes and turning heads. Most of
popular that they outsold the infamous and massivelythem were Earth ponies but there were a few
successful Barbie doll at one point.unicorns, although no Pegasus ponies and only two
The inception of My Little Pony toys followed thebaby ponies.
closely related My Pretty Pony toys, their AmericanAll the Generation 2 My Little Pony toys were
predecessor, that had been introduced to thediscontinued in 2003 when the next, and current,
marketplace in 1981. My Pretty Pony was produced bygeneration of little ponies was introduced. Generation 3
Romper Room under the licence of Hasbro, althoughincludes the re-release of some original ponies but in
Hasbro later obtained the patent. My Pretty Pony wasdifferent poses or outfits and most of them have shiny
much bigger than the My Little Ponies that we know,bodies and matte symbols on their sides.
and her colouring was much more earthy than theFrom 2003 to 2005 only Earth ponies were released,
pretty, pastel colours of My Little Pony, with primarythen in 2005 Pegasus ponies were released and in
coloured accessories.2006 Unicorn ponies. In 2008 Hasbro narrowed its My
The first generation of My Little Pony toys ran fromLittle Pony toys down to seven ponies and no new
1983 to 1995 (1992 in the US) and there were initiallyponies will be released, although some older models will
only six little ponies. These original six ponies were allbe re-released.
Earth ponies, that is they had no wings or horns, unlikeWhatever happens in the future of My Little Pony
later little ponies. They had silky, brushable manes andtoys, they will always retain their charm and appeal to
tails and their own individual symbols on their flanks.millions of little girls and adults worldwide and they are
Each little pony came with a ribbon and a comb forsure to have a long, magical life ahead. Their
grooming them.playfulness and whimsical nature will remain for
One of the first My Little Ponies was released with thegenerations of little girls to enjoy, and their iconic status
Grooming Parlour (Pretty Parlour in the US) in 1983.will hopefully stand the test of time.
The Grooming Parlour was a blue plastic rectangular