| Writing a business plan is an essential part of the initial | | | | Material Companies |
| strategic planning of any company. One thing, which | | | | Rent-A-Car Companies |
| seems to hang up most entrepreneurs, is figuring out | | | | Small Package Deliverers |
| what kind of data and information goes into the | | | | Taxi Cab Companies |
| Market Analysis section. So often entrepreneurs will | | | | Trash/Refuse Companies |
| attempt to bluff or BS their way thru it. Often you find | | | | Trucking Companies |
| those with MBA write meticulous Market Analysis | | | | U.S.P.S. |
| sections and although they may have little if any true | | | | Utility Companies |
| entrepreneurial skills going into a new business, their | | | | Warehouses-Wholesale |
| business plans are sure to impress. But you need not | | | | Our target markets for industrial cleaning include: |
| be an MBA to write a proper Market Analysis section | | | | Amusement Parks |
| in your business plan for your next business. | | | | Cities-Sidewalks, Etc. |
| Below please find a generic sample of a Market | | | | Government (Graffiti) |
| Analysis, which you can use to help you do yours. You | | | | Heavy Equipment Companies |
| may wish to print this article and then apply your own | | | | Horse Stables |
| analysis to your particular area and business model. I | | | | Park Playground Equipment |
| recommend that you read it and think on it for a day | | | | Parking Structures |
| and then write a few things in the margins and take a | | | | Property Management Companies |
| legal pad and write out your thoughts in paragraph | | | | Railroad Yards |
| form and then go collect the data you need. It is not a | | | | Retail Stores (Holiday Window Paint Removal) |
| difficult exercise and you should be able to do this | | | | Schools, Universities |
| quite stress free. Now then remember this is only a | | | | Shopping Centers (Concrete) |
| sample and it is something we used for a Franchised | | | | As we solicit these types of accounts we will secure |
| Outlet for a mobile car wash business, which is | | | | a large percentage of them. We will impact many of |
| probably about the most simple business in the world | | | | our competitors, both fixed and mobile. This will make |
| and why we chose it to simplify your process. Keep it | | | | them go on the defensive. One instinct of business |
| simple and use factual data and you will have a first | | | | owners that are backed into a corner is to attack. |
| class business plan with an excellent Market Analysis | | | | Often these competitors will call in favors from local |
| to help you impress bankers, investors and the capital | | | | politicians. They will try to pull rank because they have |
| you need to succeed. | | | | been in the community longer. The more money they |
| Market Analysis | | | | have and the longer they have been established, the |
| Please refer to our feasibility study for in depth | | | | more weight they can pull. |
| demographics analysis. Our chosen city study proves | | | | It is important to know exactly how much the fixed site |
| conclusive; a mobile car wash company will thrive and | | | | car wash owners participate in the community. Since |
| prosper under these ideal conditions. Although we will | | | | you can never know too much about your competition, |
| have a quicker return on investment than most The | | | | we will create a database in Microsoft Excel of all |
| Car Wash Guys franchisees, we will not take our | | | | detail shops, car washes, mobile detailers and washers. |
| marketing plan lightly. It is our intention to absolutely | | | | Fixed car wash owners hate mobile car washes |
| conquer our market rather than simply possess a large | | | | because they are capable of eating up 15% of their |
| percent of market share. We will follow the | | | | market share. If the car wash owners attempt to get |
| franchisor's marketing plan to accelerate projected | | | | city or county officials to change laws inhibiting our |
| gross sales from our initial opening through the | | | | company, we will: |
| five-year renewal date. | | | | Alert the Media |
| Target Markets | | | | Fax All Customers and Tell Them |
| Our target markets for personal car washing are: | | | | Increase Car Wash Fundraisers |
| Large Corporate Offices | | | | This will make our customers more loyal, aid us in |
| Large Manufacturers | | | | community identity and give us free publicity that |
| Multi-Tenant Businesses | | | | money can't buy. We will be able to tell the entire area |
| Retail Centers | | | | how great and environmentally sound our services are. |
| Strip Shopping Malls | | | | To decrease the chance of backlash from fixed car |
| Upper Class Residences | | | | wash owners, we will immediately market the entire |
| Our target markets for fleet sales, rideshare | | | | city with the help of our franchisor and his marketing |
| consumers, etc. are: | | | | team. This week long comprehensive program is part |
| Bus Companies | | | | of The Car Wash guys Bonzai and Blitz marketing |
| Construction Companies | | | | program. Please see outline on the next page. Another |
| Corporate Offices With Sales Staff | | | | adversary we might encounter are Sierra Club groups |
| Distribution Companies | | | | who don't understand our operation. We will lobby and |
| Government Agencies | | | | educate these groups. |
| Large Companies With Pool Cars | | | | |