| As keyword marketing becomes more and more | | | | Enter in a keyword and Overture returns all the prior |
| expensive and competitive, it has become essential | | | | month's searches that include your phrase. The |
| when building your lists to focus on the maximum | | | | problem with the Overture tool is that it doesn't give |
| number of phrases and their variations that a surfer | | | | you the exact way that the search was entered. This |
| might enter into the search engines. | | | | is why it is essential to use a tool like Keyword |
| Why? | | | | Tumbler (see #18) to generate the maximum possible |
| Because according to Amit Singhal, principal scientist at | | | | number of keyword combinations that a user might |
| Google, a guy who really should know what he's | | | | enter a search phrase into the engines. |
| talking about, over 50% of the 200 million searches | | | | Link: |
| performed a day have never been searched before. | | | | 13. Use abbreviations and misspellings. A |
| He also said: "When performing a search most surfers | | | | goodmisspelling tool is Search Spell. Search Spell |
| give a 2-4 word query". | | | | usesactual misspellings entered into the search |
| So here are my top 18 recommended ways to build | | | | engines. Misspelled |
| massive keyword lists: | | | | Keywords is another software tool that will literally |
| 1. Visit your competitor's web pages and look in the title | | | | createthousands of misspellings for any given |
| and meta tags. | | | | keyword phrase you enterinto it. |
| 2. Search for brand names in Google's Sandbox. This | | | | Link: & |
| will return additional keywords that searchers entered | | | | 14. Use acronyms. An acronym is a word formed |
| when using the brand name. You can also enter | | | | from the initial letters of a name. Example: due diligence |
| regular keyword phrases and get related keyword | | | | becomes DD. A good acronym generator is Acronym |
| phrases that have been searched on Google. | | | | Finder. |
| Link: | | | | Link: |
| 3. Look over your past customer testimonials, and see | | | | 15. Combine your keyword phrase into one word. |
| if there are any keywords you can use. This strategy | | | | Example: |
| lets you get inside your customer's mind to produce | | | | - strawbale houses => strawbalehouses. |
| more market centric keywords. | | | | 16. Use "space" and "+" with keywords. Example: |
| 4. Consider synonyms. A synonym is a word having | | | | - strawbale+houses |
| the same or nearly the same meaning as another | | | | - strawbale +houses |
| word or other words in the language. Enter your | | | | 17. Visit Crossword Compiler and download their demo |
| keywords into Roget's Theasaurus for a list of related | | | | software. Plug in your keywords and discover a |
| synonyms. Also visit LexFN. Links: & | | | | multitude of additional words. |
| 5. Think of singular and plurals keywords. | | | | Link: |
| 6. What about verbs? Example: Ride, rode, ridden, | | | | 18. Once you have your list compiled visit Keyword |
| ridding, rides. | | | | Tumbler and download the free software. Put your |
| 7. Use hyphenation and variations. Example: off-shore, | | | | keywords into a text file and then let Keyword |
| offshore, off shore | | | | Tumbler generate multiple variations of each keyword |
| 8. Consider domain names. Many people enter domain | | | | phrase you have… instantly! |
| names into the search engines rather than their | | | | Link: |
| browser address bar. Example: In July 2004 was | | | | It does this simply by mixing the words in each phrase |
| searched 633677 times on Overture. | | | | around. Example: "horses for sale" generates a list like |
| 9. Get books on your subject and use the terms in the | | | | this... |
| index and glossaries to grow your keyword lists. | | | | - horses for sale |
| 10. Download a free copy of Weblog Expert Lite. Then | | | | - horses sale for |
| ask your web host how to download your raw stats | | | | - for horses sale |
| files. Run them through the software and you will then | | | | - for sale horses |
| discover every possible keyword combination that | | | | - sale horses for |
| surfers have used to find your website. | | | | - sale for horses |
| Link: [ | | | | As Perry Marshall, author of the Definitive Guide to |
| 11. Use Wordtracker. What does Wordtracker do? | | | | Google AdWords said at a recent seminar: "Every |
| "…helps you find all keyword combinations that | | | | combination of keywords that somebody could |
| bear any relation to your business or service - many | | | | conceivably type in on Google is a market." |
| of which you might never have considered." | | | | Link: [ |
| Wordtracker is an essential tool to use. | | | | I hope you have found this advice useful? It's the |
| Link: | | | | exact same procedure I use everyday when fighting |
| 12. Then go to the Overture Keyword Suggestion Tool. | | | | the pay-per-click wars. |