| Stone Evans wrote an ebook called Dotcomology, | | | | - Are you taking advantage of everything the internet |
| The Science of Making Money Online that can be | | | | has to offer? |
| used to help get you more international clients. . | | | | - What businesses are successful now, that you can |
| First, there are a solid set of lessons for anyone | | | | duplicate? |
| interested in making money on the internet, once past | | | | - Should you be selling a service or a product? |
| the self advertisement, and these same lessons can | | | | - Do you up-sell and cross sell? |
| be pulled out to a greater level when you are trying to | | | | If you are not taking advantage of everything the |
| get international clients. | | | | internet has to offer then you are limiting yourself. |
| A Zen Story To Learn From | | | | Do you have an affiliate group that you can work |
| Evans begins, after an advertisement, with a Zen story | | | | with? |
| which I will summarize. | | | | Just because someone does not buy from you does |
| A young man read all the books he could find about | | | | not mean a sale can't be made. If a person is leaving |
| Zen. He heard about a great Zen master and | | | | your site, make sure the last thing they have is a |
| requested an appointment. After some time, the | | | | pop-up window offering your best deal ever - or a link |
| master suggested that they have tea. The master | | | | to a partner site. |
| began to pour tea into the student's cup. He poured | | | | SEO |
| until it was full, and kept pouring. The tea ran over the | | | | Evans has a detailed section on how search engines |
| edge of the cup and onto the table. The master kept | | | | work, and what you can do to make them work for |
| pouring as the tea ran off the table and onto the floor. | | | | you. Using search engines, pay per click, link popularity |
| Finally, the student couldn't contain himself any longer. | | | | and link analysis. |
| He shouted, "Stop! Stop pouring! The cup is full - no | | | | He also covers optimizing your site and monitoring your |
| more will go in!" | | | | progress. |
| The master stopped pouring and said, "Just like this | | | | At the end of this section he has a very complicated |
| cup, your mind is full of your own opinions and | | | | section on spam. Don't do it. That is what he says, |
| preconceptions. How can you learn anything unless | | | | word for word "Don't do it." |
| you first empty your cup?" | | | | Affiliate Programs, Email Marketing, Newsletters |
| Evans' point is that to benefit from any book on the | | | | Stone Evans has made a lot of money through |
| internet it is good to empty your cup and begin ready | | | | affiliate programs, so he has a good 100 page section |
| to take what you are served. Don't listen to the | | | | on this subject. |
| 'experts', or at least forget what they said for a while, | | | | This is where the "Want to make a million dollars selling |
| and take everything in as new. Often the experts are | | | | horse shoes?" is relevant. Find someone that has |
| experts because they read all the books. | | | | already done it. Evans has made money through |
| Making The Big Internet Bucks | | | | Affiliate Programs, Email Marketing and his |
| Want to make a million dollars selling "green widgets"? | | | | Newsletters, so read these sections to learn from the |
| Find someone that has already done it and speak to | | | | master. |
| that person. Don't speak to someone who made a | | | | Evans goes further on the subject of affiliate |
| million selling only "widgets"- it's not the same thing. | | | | programs to explain how to create software, even if |
| They may be close, but it is not the same thing. | | | | you are not a programmer. This is a powerful section. I |
| Evans goes through the basics, most people assume | | | | have used this to develop widgets and toolbars for my |
| everyone knows: | | | | websites. These simple software programs are very |
| - Make your site attractive, interesting and engaging | | | | popular and I get international traffic to my websites |
| - Have good content | | | | just to download these tools. |
| - Make your information easily accessible | | | | A Final Warning |
| - Design your pages cleanly | | | | Evans does say something that I really appreciate. |
| - Remove all download and usability issues | | | | Beginners on the internet make a common mistake |
| - Test. Test again. Have someone else test for you. | | | | they should never make. "The fact is, just because |
| A very important point to remember is that your | | | | you can automate many redundant tasks to make |
| audience changes. When you are making your site | | | | money online, it doesn't mean that the streets of the |
| attractive, it does not have to be attractive to you, but | | | | Internet are paved with gold. Like any opportunity, there |
| to your target audience. Be culturally aware of your | | | | are scams and hazards. As you set up your online |
| target audience when you are working on each of the | | | | business it's important to stay alert, use common |
| bullets above. | | | | sense, and keep your feet firmly on the ground." |
| Some people want to make their millions overnight. In | | | | Advertisements aside, this is a great read for any |
| theory this is possible because it has happened before. | | | | person starting out with an internet business, and did I |
| A better idea would be to answer these four | | | | mention the price? |
| questions. | | | | It's free. |